Primary Research & Secondary Research

Primary Research:

Primary research is when marketers conduct their own research to collect data, for their own needs. It is often undertaken, aftert the marketer has gained some insight into the issue through collecting secondary data. It is then collected in a research instrument, designed to record information for later analysis. Primary research isn't as frequently used as much as secondary research, yet it does still represent a significant part of overall marketing data.

Secondary Research:

Secondary research is when marketers collect data from either the organiser/distributer from primary research. You can find information from the third-party sources such as:

• Marketing Resarch Reports
• Company Websites
• Magazine Articles Etc.