Wednesday, 1 May 2013
Survey Monkey Questions and Analysis
My Questions and Analysis:
1) What is Your Gender?
Female
Male.
(60% Female, 40% Male.)
2) How Old Are You?
10-15
16-21
22-27
27-32
33+.
(100% 16-21.)
(100% 16-21.)
3) What Type of Music Do You Listen To?
(There is a box for their comments.)
(Classical, Pop, Indie, Rock, Heavy Metal, Alternative Rock/Pop, Rap, Ghetto.)
(Classical, Pop, Indie, Rock, Heavy Metal, Alternative Rock/Pop, Rap, Ghetto.)
4) Who Are Your Top Three Favourite Artists/ Bands?
(There is a box for their comments.)
(Mozart, Ed Sheeran, Maroon 5, Katy Perry, The Gorillaz, The Kooks, Florence and the Machine, Chris Brown, Black-Eyed Peas, Slip Knot, Jeffree Star, An Cafe, Porcelain Black, Lady Gaga, Nicki Minaj, Taylor Swift, Tyga, Muse, The All-American Rejects and Tenacious D.)
(Mozart, Ed Sheeran, Maroon 5, Katy Perry, The Gorillaz, The Kooks, Florence and the Machine, Chris Brown, Black-Eyed Peas, Slip Knot, Jeffree Star, An Cafe, Porcelain Black, Lady Gaga, Nicki Minaj, Taylor Swift, Tyga, Muse, The All-American Rejects and Tenacious D.)
5) What Would You Like To See A Music Magazine, Made Up Of?
Images
Text
Both
(20% Images, 20% Text, 60% Both.)
(20% Images, 20% Text, 60% Both.)
6) How Much Would You Pay To Buy A Magazine?
£0-£1
£1-£2
£2-£3
£3+
(60% £1-£2, 40% £0-£1.)
(60% £1-£2, 40% £0-£1.)
7) What Colours Would You Like To See On The Magazine?
Red
Blue
Green
Purple
Brown
Black
White
Other (Please Specify.)
(50% Red, 10% Blue, 20% Purple, 10% Black, 10% White.)
(50% Red, 10% Blue, 20% Purple, 10% Black, 10% White.)
Primary Research & Secondary Research
Primary Research:
Primary research is when marketers conduct their own research to collect data, for their own needs. It is often undertaken, aftert the marketer has gained some insight into the issue through collecting secondary data. It is then collected in a research instrument, designed to record information for later analysis. Primary research isn't as frequently used as much as secondary research, yet it does still represent a significant part of overall marketing data.Secondary Research:
Secondary research is when marketers collect data from either the organiser/distributer from primary research. You can find information from the third-party sources such as:- Marketing Resarch Reports
- Company Websites
- Magazine Articles Etc.
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